As a personal trainer, my rate goes by a sliding scale of $75/hour. My clientele is wealthy and highly educated. As a kinesiotherapist, gerokinesiologist, exercise physiologist, and personal trainer, I also hold various certifications and have a 20+ year background in classical ballet. I have a given rate with institutions hiring me, such as a fitness center and a retirement residence, but wonder what to charge a company with 450 tenants wishing to offer fitness classes as an additional service to its tenants.
You state that the demographic you train is wealthy and highly educated yet your rate is on a sliding scale.
I’d be curious to know why do your prices change if your know what your market is willing to spend? I ask this is because you state they are wealthy.
However, because you posed the question on this portal here is my position.
The public can access your profile and determine if you are worth whatever price you charge. I state this because when I look at your profile, I don’t see a credential for group fitness nor any credentials that indicate that you have a lot of experience teaching group fitness even though you have 20 years experience in the industry.
If I were hiring you, I would question whether your strength lies in group fitness or individualized training. Too, since your clientele is accustomed to the “finer things in life”, I would believe that they are accustomed to spending their money on quality and have likely been members of high-end gyms, country clubs etc. that have offered high quality group fitness classes.
If I were in your shoes, I would take all of the above into consideration if you haven’t yet.
If you are confident that you are a great group fitness instructor and can lead a group that meets the standard of your clientele, then charge towards the higher end of your sliding fee scale.
If on the other hand you are unsure then I really can’t give you a fixed price.
Never forget that you are providing a service and no matter the demographic the purchaser expects quality and value particularly when they are investing in their wellness.
In conclusion, whatever you charge make sure you can justify the cost.