What percentage of membership revenues should pay for non-revenue generating group fitness classes
ADVERTISEMENT
I find it interesting that you consider fitness classes to be “non-revenue generating”. How many people are in the classes? If they are part of the membership, how many members attend classes? Without the classes how many people would be buying memberships? At many facilities, classes are the main revenue source. The majority of members join for the classes or only come to classes.
You should really do some member questionairres and find the value of your classes.