Sue hit the nail on the head when she wrote, “What sells best is what you do best.”
Determine what you have the most passion for, the most interested in. If it’s working with the deconditioned person, what would you want to say to them? How would you help them? How would you treat them?
The better you can determine your niche in your own mind, the more the marketing will become clear. What works for me may not work for you, but I’m successful because my message is one of inclusion, compassion, and welcoming. I’m approachable.