Hi David. I think that you hit on the ‘it’ factor – PASSION. It’s a passion for helping others in a way that can impact their lives for the rest of their lives! It’s a passion for knowledge, learning and staying current (which unfortunately, not all trainers do until it’s time for their annual CEU commitments). It’s a passion for teaching which I truly believe is one of the greatest roles and gifts that we as trainers can give our clients (giving them the tools to help them, help themselves).