Great question Laura!
I guess that would depend upon what type of Facebook account you have. Is it dedicated to your business? I state this as I am in the throws of starting a Facebook page specifically for my business.
I am kind of old-fashioned when it comes to socializing online. There are somethings I just want to do in person. In a nutshell, I try to keep it professional.
We have a Facebook page for the martial art school I teach at and do kickboxing classes. We post events and school news, pics of various events, videos of classes, and students can do the same.
I work in corporate fitness and at the moment we have a Facebook page (Pitney Bowes Project Living) set up to share healthy living tips from experts on nutrition, keeping fit, becoming tobacco free, emotional & financial health helping employees & family members to be healthy & live well.
I suggest if you are a PT with a following that you have a separate page aside from your personal.
With Google+ you can have separate circles for different groups of people and choose what to share.
I don’t have a Facebook. Believe it or not, I’m not the only 20-something that I know without one. I’ve often considered creating one for professional purposes, but I don’t know if it’d be beneficial or not. I suppose if I decide to create one, the most personal that I’ll get with it might be to include some pictures from fundraisers or other benefits.
I don’t know if I’d be comfortable sharing too much personal information like pictures of me out for a picnic with my girlfriend or something like that. I definitely wouldn’t include any of my personal opinions on things non-fitness or things not related to healthy living. As a professional, I recognize the importance of appealing to the widest client base possible. Personal opinions not related to fitness or health could severely limit your potential client base. I could be reading too much into it, though.
I have a business Facebook page which is completely dormant, and, quite frankly, I want to keep it that way. I created it because I thought I should, but now I cannot remember the reason why.
In addition to my own website and IDEA fitnessconnect, I send e-mails to my clients, and that does well for me. Another consideration is that most of my clients are not into social networking.