I am a certified personal trainer and group fitness instructor. I understand that the nature of the fitness business is that the majority of clients are available early mornings or in the evenings. For some reasons beyond my control, those times can be particularly hard for me to work with. I am looking to train people during daytime hours, say 7:30am-4:00pm. What kind of clients would be available during those times and how could I market myself to them? Thanks!
Hi! I train mostly young stay at home moms but a large part of my client base either work in the restaurant industry or are artists. Both groups of people tend to be young and full of enthusiasm. I also train someone who works in tech (from home) – he has very flexible hours and takes a long lunch. I think you’ll find that there is a very wide range of people who are available during the day. As a matter of fact, when I was training early at a gym I had the least amount of clients! No one wanted to train before 8AM.