I am a certified personal trainer and group fitness instructor. I understand that the nature of the fitness business is that the majority of clients are available early mornings or in the evenings. For some reasons beyond my control, those times can be particularly hard for me to work with. I am looking to train people during daytime hours, say 7:30am-4:00pm. What kind of clients would be available during those times and how could I market myself to them? Thanks!
Hi Melanie. I have several clients in the middle of the day. For the most part they are either stay-at-home moms, federal employees with flexible schedules, academics or retirees. Marketing to each of these groups might be slightly different ‘except for’ of course the available midday training availability.