Be honest. With regard to exercise, be honest concerning how hard, how long, how often, what type and expected outcomes. What is the ultimate goal? Fitness and/or performance.
With regard to nutritional lifestyle, which is absolutely concommitant with exercise lifestyle, what changes may be needed and is there is a willingness to adopt those changes.
I would say that I don’t flatter those with whom I work with the fluff of ad TV, just be honest, based on your knowledge of exercise physiology, biochemistry and all the rest.