IDEA has so much to offer. I love the newsletters, magazine, email updates, and constant contact and support you receive with IDEA. They offer so many tools to help you better educate yourself as well as build your business….and it is all part of your yearly membership. I have my certification through NSCA but find that I rarely visit the site as I receive so much more from IDEA. I have been connected with new clients through this site and find that it does so much in the area of networking for me that is extremely valueable. I would suggest that any trainer looking to expand their knowledge base, as well as build their personal training business become a member.