Exposure to new ideas; networking with other fitness professionals; developing potential business partnerships; and giving my own practice and studio visibility within the industry. These are all great reasons for attending IDEA and other fitness events in my opinion. And “yes,” it works.
I have been attending Idea fitness since the early 90’s. I always find the conferences to be enlightening, fun, and motivating. I am particularly encouraged to find presenters on the same page in regards to the integrity of the body and its function. I am particularly impressed with the Grey Institute. The conference in Alexandria was one of the best I have attended in recent years.