I am the fitness coordinator at a community recreation center in a town of about 10,000 people. We have seen a big down turn in participation levels in many of our group fitness classes. I am just wondering if this is a trend industry-wide or if there is something I am not picking up on internally. Any info on where your programs stand would be great as well as any tips for picking up more students! Thanks
One thing I might add to what Harris says is to think about your online presence. I found it very difficult to locate lists of classes offered and dates and times. Having classes that are easy to find, easy to schedule and pay for… that is helpful. It also makes you more appealing to younger members.
My market and yours are quite a bit different, though I do some work for the Y, and structurally that is not too different from what you have. I would say group classes seem to do well…. but most of the coordinators at the various places I have worked tend to track attendance and to tweak the schedule based on patterns of use…. though before you cut, be aware of what is a down turn due to weather (icy conditions may mean less people in your fit for life class) or other circumstances (no kindergarten may mean parents doing other things with their young kids)