I often am asked this question at my facility from members. I have a combination of 7 trainers on staff. Recently the owner hired a trainer with 15 years experience training, but no current certification. I only have 1 year experience but make it my goal to take advantage of every workshop or certification I find important to myself and my goals as a trainer.
I think it is very important to have a combination of both in a facility. I am only one of 2 full time trainers. The others all have a “real job” and train part time. So while we have experience here I am not able to take advantage and learn from these trainers, which is something I would love the opportunity to do so.
I think it is more important to ask questions such as; what does this individual trainer bring to my team, how well will they learn from the more experienced or how well will they motivate the less experienced, how serious are they about their career and helping others achieve goals, how willing are they to stay on top of trends/current information in the industry, if they have x number of years experience but are unwilling to get a certification why is that,why did they become a trainer, are they able to adapt to individual goals, and I guess from a client stand point the question that should be asked (in my opinion) is: How will this trainer help me achieve my goals? Do they have a special certification specific to my needs? Do they have years experience training a specific group? How many people would refer them? Are they going to push me?