Our bootcamp is total word of mouth and results…. usually by Facebook.
I am on the Chamber Of Commerce as an Ambassador, I write weekly fitness columns for Pinole Patch but neither have brought me bootcampers.
Give out T shirts with your name on it, put a magnetic sign on your car with your name on it,participate in local business expos/farmers markets, Weight Watchers? You could offer a referral deal which I have not done yet, I am on the fence about it because I think it can weaken the value attached to the program.
Print advertizing did nothing for me.