I’m launching my own in-home based personal training business in April. The target clientele is located in Manhattan NY and I’m currently looking for a good online marketing agency which would market my services at a reasonable price. I’ve read horrible reviews about most of those companies, so I am wondering if any of you have had any experience working with them?
I’m not sure which companies you’re referring to, but I haven’t tried any online marketing companies. I successfully built my first mobile training business in Chicago without the assistance of a marketing or PR firm or any traditional advertising (paid advertising, print, media, or TV). I’d recommend finding a good web person who can design a good website for you that’s SEO optimized and focusing on that in addition to social media. To be honest, I don’t think you need a marketing company at all. If you happen to meet someone local to you who’s work you like and who can help you with an overall vision or a specific project, then utilize that person on a contract basis. That would be more cost effective for you, especially since your business is new. Hiring a local social media expert might be helpful as well–again on a contract basis either to help you develop your brand via social media or to make actual posts for you.