I’m launching my own in-home based personal training business in April. The target clientele is located in Manhattan NY and I’m currently looking for a good online marketing agency which would market my services at a reasonable price. I’ve read horrible reviews about most of those companies, so I am wondering if any of you have had any experience working with them?
I’m not sure which companies you’re referring to, but I haven’t tried any online marketing companies. I successfully built my first mobile training business in Chicago without the assistance of a marketing or PR firm or any traditional advertising (paid advertising, print, media, or TV). I’d recommend finding a good web person who can design a good website for you that’s SEO optimized and focusing on that in addition to social media. To be honest, I don’t think you need a marketing company at all. If you happen to meet someone local to you who’s work you like and who can help you with an overall vision or a specific project, then utilize that person on a contract basis. That would be more cost effective for you, especially since your business is new. Hiring a local social media expert might be helpful as well–again on a contract basis either to help you develop your brand via social media or to make actual posts for you.
The best in home marketing tool is you. Get out and tell people what you do. Find key spots where you have the potential to reach people, fairs, runs, gyms who do not offer this service etc.
A website is great because it allows you to point client towards your services, but don’t expect a lot of business from it unless you get over 10,000 hits a month.
I would start marketing right now by taking a look at your 6 block radius and get flyers out, speak to corporations about possibly coming in and talking to their employees about your services, go to local theaters, libraries, coffee shops etc and post your cards/flyers.
YELP is also a way to go once you get established.
All of the above have great answers. I use one additional approach. I read as much as I can about the crowd I am trying to target. You do not have to be a psychologist to use psychology. Since there is much competition in personal training, try to find a quality that will draw them to you. It is a strategy used in war but, it works in business too. As you learn more about your clients, adjust your written cards and flyers to reflect this. Hope this and the additional information from the others helps. Good luck. Brian Rozzi.