What is the best number of articles/points/upcoming events to cover in a email newsletter without being too long?
Hi Allison,
I agree with Karin that shorter is better. Perhaps three would be a good limit. Short and sweet. However, the number of articles would depend on how long they are.
One suggestion I have (if possible in your e-mail), would be to include images with your articles or events. People are drawn to pictures and may be more likely to read the content.
Hope this helps.
Christine