At my current place of employment, I am being put in charge of reviving their fitness programming. We are already successful with running a sports performance academy for young athletes from the ages of 8-18+. Now, we’re trying to strike up the adult fitness population, and some non-sports related youth fitness classes. We have an outfitted weight room, and plenty of indoor facility space to move around. With that being said, how would you recommend starting the kindling for the fire? Gain more of a base by doing more 1-on-1 personal training sessions, or structure more small group fitness?
I agree that you are the best one to answer that question based on your target market and demographics. However, Jocelyn had a good point to offer a sample class for adults based on what you already know. Small group training would be great in that case and could attract the adults.
Personal training is different. The focus is on one person, and the skill set is about building a connection and establishing a program for that one person. Both avenues provide different benefits.
It just depends on where your strengths are and expanding that. But, it sounds like you could do either of those well! Good luck!
P.S. — Based on your profile, we are neighbors–I’m in Solon.