At my current place of employment, I am being put in charge of reviving their fitness programming. We are already successful with running a sports performance academy for young athletes from the ages of 8-18+. Now, we’re trying to strike up the adult fitness population, and some non-sports related youth fitness classes. We have an outfitted weight room, and plenty of indoor facility space to move around. With that being said, how would you recommend starting the kindling for the fire? Gain more of a base by doing more 1-on-1 personal training sessions, or structure more small group fitness?
First, amazing to have talented and successful people to help support you is the BEST way to start a career. The folks above you have given you some great advice already. So by asking the question in this format is a step in the right direction. I’ll add what I can.
The 1-1 is a great way to develop relationship building skills, which at the end of the day is sometimes our most important skill we bring to the profession. Building trust through communication and honesty and knowledge base is a big part of what we do. Can’t help those that we can’t communicate well with.
The small group will be a bootcamp for you in cueing movement. Cueing form and function with a focus on individual needs to 5 peoples makes cueing to one that much easier. The reverse is true.
I like the idea of sticking to what you know and transferring that to adults. DON’T FORGET FITNESS IS FUN! ADULTS ARE PLAYING GAMES THE SAME AS THE KIDS ARE!
In terms of the survey, that will help you figure out which clients fall into which category and what the initial focus of your “business model” will be, but eventually you’re gonna do it all!!
hope this helps,