At my current place of employment, I am being put in charge of reviving their fitness programming. We are already successful with running a sports performance academy for young athletes from the ages of 8-18+. Now, we’re trying to strike up the adult fitness population, and some non-sports related youth fitness classes. We have an outfitted weight room, and plenty of indoor facility space to move around. With that being said, how would you recommend starting the kindling for the fire? Gain more of a base by doing more 1-on-1 personal training sessions, or structure more small group fitness?
Based on your current model, why not do a similar group program for adults. “Revive your inner athlete.” “You’ve seen what we can accomplish with your children, now try our new adult program.”
Use what has made you successful so far and tweak it to approach a new audience. Then you can add on things from there: nutrition coaching, stretching or yoga workshops, training the athletic mindset, etc.