At my current place of employment, I am being put in charge of reviving their fitness programming. We are already successful with running a sports performance academy for young athletes from the ages of 8-18+. Now, we’re trying to strike up the adult fitness population, and some non-sports related youth fitness classes. We have an outfitted weight room, and plenty of indoor facility space to move around. With that being said, how would you recommend starting the kindling for the fire? Gain more of a base by doing more 1-on-1 personal training sessions, or structure more small group fitness?
LaRue has some good points here. But, if I were you why not try both? What do you have to lose if you do that? It looks like you have the space to handle it and by doing that you will target both types of clients: those who prefer to train 1-1 and those who feel more comfortable in a group setting. Like LaRue said, you are the only one who knows the market and type of clients who comes there. If your trainers can do both 1-1 and group training, then you shouldn’t have a problem incorporate both at your facility.