I live in a very small resort town. In the summer when there is a big population of out of town residents/visitors my class size triples and these clients do not balk at $10 per class. In the off season (Oct-Apr) I am lucky to have 1-4 people per class. Very few will pay the $10. I tried a lower rate of $4 per class and had a few more people but lost money overall. I am going to try an “off season” promotion to see if I can boost attendance.