Hi Denise. You have just asked the “$64,000 question” for trainers! “How much do I charge?” is so dependent on a number of factors, some business factors, some personal. A lot depends on your financial situation, your goals and your philosophy. For example, is your training philosophy for your home training business to attract and work with busy “high-end” clients (e.g. doctors, lawyers) in your area, or to work with a needy and under-served population like the elderly? Your fee reflects this approach and should be designed to attract clients and make your services accessible to that population.
Within that philosophical approach, you then want to position yourself – including your fees in a way that makes you competitive with other trainers who compete with you for those same clients. Do you want to be on the low-end of pricing, or again offer the high-end services and pricing within that range?
As you can see, there are many considerations in setting your fees, including your direct and indirect expenses – which I haven’t discussed here. The approach used by many trainers is to simply set a price and move on. I would advise taking your time, consider some of the factors that I’ve mentioned here, and then set your price.
The fees that a trainer charges are more of a marketing and strategic decision that many of us think or give it credit for!
I hope that this helps, and good luck in your new business.