Everyone has a good point on different aspects to take in consideration on much you think you should charge for training sessions. Daniel Kosich hit the nail on the head though; you are a business and a businesses main priority is to make a profit. In reality, its good to ask “how much should I be charging?” but BETTER to ask “how much do I DESERVE?” Then, from there you can take that opinion and really pinpoint your target market! Hope I was of assistance 🙂
All good answers. How much to charge per session is the foundation of your business. Certainly find put what the typical per hour charge is in your area. Your education, experience and certification are important factors. Most important, in addition to the great comments, don’t sell yourself short. Price yourself at a rate that will cover all of your expenses and give you a reasonable profit.
I didn’t read through every comment here so I apologize if I’m repeating someone. The simplest thing you can do is to do is informal market research in the form of a Google search for other trainers in your area and see what their rates are for the same service. Once you know about what market price is, that will tell you what people are charging and if there is a market of people out there willing to pay it. It will likely be a narrow range.
From there, you can try to compete on price by undercutting them slightly, but I wouldn’t do that. Try to differentiate enough in your service from what others are doing so that you can convey the value of what you do easily to potential new customers. If you really want to cater to each client’s needs thoroughly, you can charge the very upper limit. Like a “luxury” service or something. Sometimes by doing that, you can increase the perceived value of what you have to offer in a prospective client’s mind.
Whatever you decide, be sure to figure what you need to break even and profit as being mobile can eat up a lot of time and resources.