I’m trying to get my marketing going for my in home personal training. I have a facebook page, website and business cards.
My plan is to place business cards and flyers around local areas for my target market (woman, 30s-50s) So I was thinking coffee shops, salons, etc. Anyone have advise on this or have results? How did you build your flyer to catch their attention?
I have tried fliers, brochures, and other marketing materials displayed at various locations/businesses. They were almost completely unproductive. The best marketing that I have found for me is getting exposure in my community for the types of things that I do. I contact the newspaper everytime I introduce a new class or add new equipment at my studio. I participate in fitness fairs and expos. I participate in fitness events like 5Ks and Fun Runs, etc. as a volunteer in some capacity. And I keep my business cards handy for whenever I meet someone new or if someone asks about what I do. I also have cultivated a referral network of physicians, physical therapits, etc. But nothing provides referrals like a satisfied client.