I’m trying to get my marketing going for my in home personal training. I have a facebook page, website and business cards.
My plan is to place business cards and flyers around local areas for my target market (woman, 30s-50s) So I was thinking coffee shops, salons, etc. Anyone have advise on this or have results? How did you build your flyer to catch their attention?
One of the best marketing methods is word of mouth–referrals. It looks like you are newly certified, but do you have any clients who may be able to refer you to potential clients? You could give them a discounted package.
Another great marketing idea is here on IDEA and completing your profile. Just a small suggestion for you to strengthen your profile, but I would think about perhaps revising some of your “About Me” section. Specifically, the asking for suggestions part. :). This is where potential clients go to see what you are about and what you have to offer. Be confident about the services you provide. Also, it would help, if you do have a few clients, to ask them to write a few testimonials for you. It always helps to hear what others have experienced.
As far as fliers and business cards, yes, pass them out to people you meet. Use social media and get involved in your community. You never know who will need your services or who you can inspire!
Hello Trent Barga,
Being on www.ideafit.com has helped get my name out there along with doing my absolute best and giving more than 100% percent, on and off the clock. I truly love all my clients and wish only the best of health for each and every one. I hope and like to think they know and see that in me which builds rapport, leading to better communication, ultimately finding the path to their goals. Accepting invitation to the local business group, volunteering in the neighborhood and wearing my logo clothing everywhere keeps me visible when people are ready to make the leap.
Natalie aka NAPS 2 B Fit.
I do all in-home training and have gotten many clients through referrals. But I see you’re just starting out, so that probably isn’t going to help you right now. Here’s something that’s worked for me over the years: develop a relationship with your local fitness equipment store manager/sales people & tell them that you’ll offer their customers who purchase equipment a free “demonstration session” – it’s a good start & a win-win for both of you. If they become a client, slide the salesperson $50 or so – it’s amazing how they’ll drop your name when you do that! The bottom line is that you’ve got to get your name out there – speaking gigs & article writing are other ways. Good luck Trent!
Referrals would be your best source for growing your business. I think putting flyers and cards on various locations as you mentioned could work, but not guaranteed. People respond better to face-to-face interactions than just picking up a piece of paper and try to connect with you. Join some networking groups in your area and try to make connections with the members at those groups. It might take some time to get the word out, but it will pay off at the end.