I also highly recommend you create a spreadsheet and track every single marketing action you take. That way if your class numbers start slipping and you catch yourself saying, “I don’t understand why my numbers are dropping because I’ve tried everything”….you can get a reality check my opening up your “Marketing Spreadsheet” and seeing exactly what marketing activities you’ve taken action on.
If your class numbers are dropping, it almost certainly means you haven’t been putting in enough marketing time. Trust me on this. I was a business consultant for 15 years before becoming a full-time yoga teacher and the number one reason most small businesses fail within 3 to 5 years is because they stick their heads in the sand when it comes to “marketing their businesses”.
Most trainers/yoga teachers will think that low class numbers is a reflection on their teaching abilities. This is classic mistake. Low class numbers has absolutely nothing to do you with your teaching abilities and everything to do with your inability to take consistent, disciplined action on marketing activities.
The quickest way to build your class numbers is to ask your current students for a favour. At the end of a class you could say something like: “Hey, to keep costs down for you guys and girls I rely mostly on referrals. Can I be a bit cheeky and ask each of you to ask three of your friends if they’d to join you next week. Call them up or send an email. Let them know that the first class is free. Thanks. I really appreciate your help.”
Always ask for “3” referrals. There have been plenty of studies about this. Being specific focuses and engages the human brain. All you need to know is that it’s far better asking for a specific number of referrals than saying something general like, “Please you can you tell your friends about the class.”
BWY Yoga Teacher
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