Hmm, Joanne, maybe I have around a very select crowd for the last years but I am already seeing this shift. Baby boomers are storming the health clubs, and while they also want to look good, most of them have aging parents and thus witness or witnessed the decline and poor health firsthand. The motivation I see in many is to age successfully so that the golden years can be filled with vitality and enjoyment.
Yes, there is the quest for the ‘body beautiful’. And why not? Who does not want to look good? I find it very easy to talk to people about health even if there initial thought may have been vanity.