I do business primarily and pretty much exclusively at a private gym. I look for cleanliness number 1 factor. Are the bathrooms clean, showers clean, locker rooms well lit and up kept? If I bring a new client into the facility they should have the confidence in wanting to join the location or be willing to pay the normal day fee to access the gym. If they provide towels for use and have basic things like water bottles available for purchase. How, any times do clients forget either? A lot, that’s how much.
Next I look to see if the equipment is maintained. If several cardio machines aren’t working, or training equipment is out of order then the managemnent obviously isn’t doing their part in making sure things get repaired in a timely fashion, particularly if they have little equipment to start with. I also always like to see if they have adequate amounts of free weights because nothing sucks than having only one set of dumbbells etc in a gym when it gets busy and you have that one trainer who can’t or won’t work in.
I always ask how many trainers they typically will have in the facility during peak hours and how tight it gets. If the space can’t accommodate the amount of people in it, training can be a real nightmare.
Other than that are the perks specific to your training style. I prefer locations that have a full set of kettlebells, squat racks, Oly lift platforms, TRX systems or the ability to use my own, medicine balls, some speed ladders or the ability and space to use one if I bring it, a prowler or sled:-) , and some working cardio equipment and I’m set.