I am expanding my Studio and will have a 1000sqft private classroom. Keep in mind there is a Crossfit, Core power yoga and community center with in a few blocks of me that are class based! What classes can I offer besides Bootcamps that are the hottest classes now! I need to do this because the pie is getting smaller for me with competition for classes so less new 1on1 personal training is being sold!
I agree with Jocelyn about looking to see what groups near you may be underserved. It is as important as what other places are your competition.
You say there is a ‘core power yoga’ site near you. If that is the only yoga facility you might do well offering another type of yoga option.
If there is an underserved older adult population, for example, you could do very well offering chair yoga. The down side to any yoga is that you do have to invest in some props, (some props, like blocks I have found ways to integrate into other formats, some less so“. the chairs will set you back, but if you were running other programs to appeal to this demographic it could be a good strategy to offer more kinds of things to a group you are already marketing to.
You might look to see if there are local Pilates studios as well. I know there is a core place but true Pilates has a certain cache. While I have seen a couple of local Pilates places go under, I also know of one that is so successful it has expanded and is doing really really well. The main thing with this sort of specialty class is that if you want students to stay you need people with specialty training. The reason that studio has done so well is that they have one of the best teachers I have ever met as their anchor. The down side is expensive equipment and (as with yoga) the best trained teachers will bring in the most students, but are generally more expensive to hire.
Prenatal classes can also work well, though it takes some marketing effort. The up side is that typically you can sell it as a series. Getting in with local peds to get referrals can take work though, and if you have a local hospital they may already have onsite classes. Worth looking into though.
You might see if anyone is doing belly dancing near you. Those classes can be popular.
And another thing I see occasionally that is popular is black light yoga. Can be fun for kids, or for young singles on a Friday night“..