Whether they’re believing a bodybuilder, or a celebrity, or a known person associated with fitness (to clarify I’m not talking about the leaders in the fitness industry (or similar), think The Biggest Loser personal trainers intensely working out 350 pound people for 5 hours straight and they’re not even getting proper nutrition intake (may be an exaggeration but I think you can get the point I’m making) , celebrity fads/workout advice, a guy they know they always looked up to for fitness advice (guy giving out really bad advice on TV(Like Doctor Oz saying there’s a natural miracle diet pill/product, or the fitness version of that), bodybuilder friend, or similar), etc. That’s more or less what I’m talking about.), they’ll hear something from them that’s a either a common trend that’s a myth, something that has no evidence to back it up, or/and can even be harmful. And they’ll believe them over me.
The thing is, I’m in good shape but I’m skinny, even though I’m really toned I don’t have big muscles, I feel like it affects my credibility to client’s and athletes when it’s something like my word vs a bodybuilder’s or celebrity.
So how can I handle this, what are the best strategies?
Thanks in advance.
You are not alone in this issue. I meet people all the time who like/prefer to believe what they hear or see on TV, Radio, magazines, online, etc. There are also a lot of them who like to follow some app they just downloaded without checking their credibility or success rate behind it (this is a subject for a different discussion). Everywhere you look around today you see the word “Expert” accompanying a large number of trainers, celebrities and the list goes on. Unfortunately the average Joe out there doesn’t know the difference between a TV, radio or other celebrity personality and those of us who have spent years really learning the science behind everything we do and who are not opportunists (like most of those who like to parade in magazines and TV).
At the end it comes down having them trusting you and start believing the information which you are providing to them. Our job is to help them understand that everyone is different and there is no one size that fits all approach out there. This can be done with spending some time with them, performing an assessment and then coming up with a solid plan.
We live in a society where image is everything and people don’t really care much to ask about all the details. I think thit is where you can help your clients understand the difference between the “false approach” of TV and other celebrity “experts” and the realistic approach of us to someone’s real needs and goals.
I agree with Karin’s answer. I hope this helps.