I have not taken any marketing classes. However, I have several techniques and tips that I use which has made my business skyrocket.
You do not need any marketing classes (in my opinion). There are so many great tips, ideas on the internet – just find and search for them.
The SINGLE best thing you can do to make your business grow is learn about SEO. If you can perfect that and get better at it – I guarantee your business will skyrocket.
I’ve self taught myself about SEO through reading, audiobooks and youtube. It works! I have 3 full-time trainers and we’re all busy ALL the time. We actually “fire” no serious clients. Business is that good to where, if we get clients who are not serious, not following our plans we refund them for used sessions and say “come back when you’re ready.”
SEO, SEO, SEO. I love the book how google work, any books that will teach how to build backlinks naturally, learn about white hat SEO and basically anything that has the word SEO and has good ratings is worth reading.
Remember, S.E.O. If you can rank high on google in your area, you will be very successful. My company does and I didn’t pay for it, I just did it like I mentioned above. Self taught, took awhile but it’s well worth it.
here’s a link to a google search done in my area: https://www.google.com/search?q=personal+trainer+severna+park&ie=utf-8&o…
My company Repke Fitness, which is only 3 years old ranks #1 for the keywords “personal trainer millersville, MD”
I’m not bragging, just want to show you that SEO works and if you can rank high – you will get non-stop steady flow of clients. Also use a social media that your clients are on. You don’t have to use all of them. – just what most of your clients use. For me it’s facebook. I don’t think you need twitter, instagram etc. UNLESS you already use them for yourself OR if you do see that most of your clients are on there. Whichever social platform you use, use it! In my opinion if you create it and don’t use it then it looks bad on your company – so pick one or several of them but USE IT.