I think this will drive members away…Billing practices are already bad enough.
Interesting point, but like mentioned above it might be rather crazy to the consumer. Being billed 4 times would also be a strain on the gym agent, because they’d have to increase the resources put into one member.
In a club of 500, a monthly billing system would be 500 hits.
In a weekly billing system it’d be 2000 hits.
Hi Lawrence. Thanks for the additional information. That definitely gives me reason to alter my original answer. Giving the clients payment options that ‘automatically’ happen actually could reduce the administrative hassle and payment collection hassle for all concerned IF handled properly and IF the client is not overbilled/charged (I’ve seen some instances of these type of automatic payments that weren’t timely discontinued when requested, and the client continued to get charged beyond their allotted time.
Susan, Harris, and LaRue:
Thank you all for your Insights and your time giving me feedback!
Let me clarify a little too:
How would your opinion/analysis change if the billing was the normal monthly system but with an optional capability to do weekly charges lets say to accommodate for more membership options?
For example: An option for weekly memberships or financing personal training (where each week the member would be allotted a package of 1,2, or 3x personal training sessions that must be used within that week and the member is billed weekly to make it more affordable instead of buying a straight up $400 + package.