I am starting an outdoor bootcamp in my neighborhood and will like to attrack the runnners. I don’ t run, and other than knowing the cross training benefits, strenght training for legs with focus on power, the weakness of the glutes and hamstrings I will like to hear from someone who has can talk from personal experience.
I use my personal and professional experience and knowledge as the selling points to attract not only runners, but also people from various types of backgrounds. Cross training is probably the best one especially for someone who wants to improve their running. You need to point out the reasons why you can provide that extra knowledge and type of training thru your bootcamps, so you can attract that type of clients. If you have specific ways of incorporating running conditioning and strength training into your class, make sure you point that out. People want to know how you can help them and why they should choose you from others. All the reasons you’ve mentioned in your question are great points. Explain to those who might be interested in taking your class how you are going to help them improve those areas. Also, the reasons of why and how your class will benefit them and how it differs from other classes that are similar to yours.
I visited your site and I saw that you hold various certifications. Also you used to be a Y Group fitness Director, so if you can incorporate that experience into your selling points it will be enough to get people listen to you and take the class. Since you are not a runner (as you’ve mentioned in your question), it can be a little challenging for you to relate to runners, but this doesn’t mean you don’t have the knowledge to teach a class that will help that group.
I hope this helps.
Either way I wish you good luck :-).