Identifying top motivators is completely subjective. Everyone has his or her own compelling reason behind wanting to change.
It is up to us as fitness professionals through appreciative inquiry and motivation interviewing to identify the motivations behind why they want to adopt a healthful lifestyle.
Once we have that information, we can have them design a vision of who they want to be so that they have a road map of where they are going.
By doing this we can set goals in addition to assist them in planning strategies to utilize in the likely event that they will encounter obstacles.