What are the goals of the fitness owner as a business man?

Well, I can only speak on behalf of my own goals as a business woman.

1) Profit
2) If not profit, at least break-even so the owner’s survival needs are met through the business
3) Helping individuals and small groups move better, by staying highly trained and aware of current science
4) Developing long-lasting client relationships where we identify and pursue individual-specific goals