Great answers. I think that word-of-mouth is the best advertising. When one of your clients speaks to his/her family/friends with regard to your professional skills I think it’s the best way to generate a potential clientele. Free sessions? Be cautious. Why? Your time is as valuable as your client’s. He/she needs to know that from the outset.
A lot of good ideas here. In the past I have come right out and told my current clients that I would really like to be busier. I ask them if they would want some of my business cards to give to people that they think I could help. If they agree to do this, I give them a free session on the spot saying “This is my way of saying thank you. Not just for your trying to help me, but for believing in me enough to try and help me.” Not only has it worked well, but sometimes the client opens up a bit more and I can help them even better than before the request. I think it helps build rapport and deepens the connection with the client to help each other in even small ways.
Please get back to me if you would like to correspond on any fitness topic. I enjoy connecting with others in the fitness field.
I put together a list of 16 low or no cost efforts in a marketing plan worksheet here. https://www.spartatraining.com/store/index.php?main_page=document_produc…
Among them are:
Create a referral program for incentive for your current clients to refer you more. FREE
Put simple free ads on craigslist, backpage, etc. Use more than one category Advertise a FREE trial workout or a FREE Ebook they can receive for emailing you back. Continue to follow up with your inquiries. FREE
Put your business cards and brochures up in grocery stores or coffee houses with community bulletin boards. Use www.vistaprint.com to produce them. FREE
Call your old clients that have stopped and try to get them back in with a special offer once per month. FREE
Give out gift cards to your clients to give to their friends for a FREE trial workout. FREE
Give out gift cards to your network of business friends to hand out to THEIR clients as gifts. FREE
And a bunch of others. Be creative and use your imagination. Most of all take advantage of your current clients and your network. You can produce a lot with little to no money.
Are you offering yoga classes or personal training for a specific niche? Such as prenatal yoga, elderly training classes, mommy and me yoga, etc. if so, research ways you can get in front of these groups in your local areas. Mommy and me groups often welcome people who come in to present a short, free version of their class at their monthly meetings. Church groups often have monthly get togetherness. Talk to doctors offices who ay specialize in your clientele. Offer a free demo of your class to their staff to show what you offer. These are just a examples.
Be sure you have business cards and a short bio available for those you talk to. Practice a quick, two or three sentences, that tell people who you are and what you offer, when they ask you what you do. You never know when you’ll meet a new client, so always have business cards ready.
Treat all your current clients like rock stars and they’ll be your best advertising!