Health Clubs continuously market to the same people. And those who are new, we just try to get their membership dues, not focus on improved health outcomes (not necessarily everyone). Well, there’s a huge market you should be tapping. The people who don’t exercise. A 2011 study by U.S. Health and Human Services Secretary Tommy Thompson said that 7 out of 10 people don’t workout. Thats a huge demographic.
Also, read up on our latest blog that touches up on this topic.
Check it out, http://www.motionsoft.net/the-circuit/2013/07/the-un-healthy-club/