Health Clubs continuously market to the same people. And those who are new, we just try to get their membership dues, not focus on improved health outcomes (not necessarily everyone). Well, there’s a huge market you should be tapping. The people who don’t exercise. A 2011 study by U.S. Health and Human Services Secretary Tommy Thompson said that 7 out of 10 people don’t workout. Thats a huge demographic.
Also, read up on our latest blog that touches up on this topic.
Check it out, http://www.motionsoft.net/the-circuit/2013/07/the-un-healthy-club/
Hello Ron Benamor,
Haha, very funny; I solve the problem without drinking.
I have been tapping the non gym member/sedentary source since I started personal training; and, the reason I chose personal training. I had enough of all the “get healthy” scams/ads. That is who I have always wanted to work with; since, the sedentary are the ones who need the help.
The hard part is getting such people to realize that they and activity are worth the effort. The Health Coach certification makes sense to me; since, that is how I have been training my clients, anyway.
I was invited into a diverse business group for exposure; and I let my clients have control of the sessions, to a point. That is how I real in the rest of the population. They grow into gym members later, at their own rate.
I hope, someday, all gyms have the incentives like Karin Singleton suggests.
NAPS 2 B Fit