As we all know fitness professionals don’t make a lot of money. We do it because we love it! However, I don’t think that should mean that we end up paying over $100/month for cert fees..With that said what do you think about taking a well known fitness class (For ex. Zumba and calling it a “Latin cardio dance class”?) Most licensed fitness programs charge at least $10/month so if you have multiple certs it can really add up quickly. I know taking these trainings can be very valuable for learning more, but to have multiple certs and maintaing the fees each month seems a little crazy. Do any of you take branded fitness classes and changed the name, but use the same concepts to avoid paying hefty fees each month?
I know several people who have done exactly that with Zumba – they got their original Zumba license, didn’t join ZIN, and after their first year of licensing they stopped teaching Zumba and re-named their class to “Latin Heat” and “Dance party.” (tour initial license is good for 1 year if you don’t join ZIN, then there are a few options to re-take training or join ZIN).
If you have a following of students who love your class, this will work. If you don’t have a following already, in this market full of branded classes, you’ll have to work very, very hard to build up a class. Either that, or you’ll have to work for a facility that caters to members who don’t do branded classes. At one of the gyms where I work, we have only three branded classes out of 20 formats on our schedule – Zumba, U-Jam, and BUTI. At the other place where I work, Zumba and BUTI are the only two branded formats they have and there are 140 classes a week between 4 studios. So, it’s definitely do-able, especially in that environment, but it won’t work in most McGyms.