As we all know fitness professionals don’t make a lot of money. We do it because we love it! However, I don’t think that should mean that we end up paying over $100/month for cert fees..With that said what do you think about taking a well known fitness class (For ex. Zumba and calling it a “Latin cardio dance class”?) Most licensed fitness programs charge at least $10/month so if you have multiple certs it can really add up quickly. I know taking these trainings can be very valuable for learning more, but to have multiple certs and maintaing the fees each month seems a little crazy. Do any of you take branded fitness classes and changed the name, but use the same concepts to avoid paying hefty fees each month?
The fact is that most of these branded classes are just rehashes and renaming of other exercise systems that have been around for years. What type of music do you think the average step class in Rio was using before Zumba? And all the dance moves in the various dance themed classes, no one had ever done those in hundreds of years of dance history? Kickboxing? No one ever did a karate class before that?
The advantage of a branded class is name recognition. Some market the brand at a high cost and some are reasonable. Personally, I can do it myself without even bothering to steal their choreograhpy or music.