As we all know fitness professionals don’t make a lot of money. We do it because we love it! However, I don’t think that should mean that we end up paying over $100/month for cert fees..With that said what do you think about taking a well known fitness class (For ex. Zumba and calling it a “Latin cardio dance class”?) Most licensed fitness programs charge at least $10/month so if you have multiple certs it can really add up quickly. I know taking these trainings can be very valuable for learning more, but to have multiple certs and maintaing the fees each month seems a little crazy. Do any of you take branded fitness classes and changed the name, but use the same concepts to avoid paying hefty fees each month?
Been a while since this was answered but it’s something I’ve been pondering myself recently. There’s a fitness program I do that is branded and actually quite unique. I’ve been addicted to this system for over 4 years now and people keep telling me to get my cert. Problem is the politics of this company sucks. However it has also dawned on me that nobody can copyright how someone moves. That’s what freedom is about (or one aspect of it at least) So basically what’s stopping me from taking the system, putting my own spin on it and re-branding it under a different name
I know several people who have done exactly that with Zumba – they got their original Zumba license, didn’t join ZIN, and after their first year of licensing they stopped teaching Zumba and re-named their class to “Latin Heat” and “Dance party.” (tour initial license is good for 1 year if you don’t join ZIN, then there are a few options to re-take training or join ZIN).
If you have a following of students who love your class, this will work. If you don’t have a following already, in this market full of branded classes, you’ll have to work very, very hard to build up a class. Either that, or you’ll have to work for a facility that caters to members who don’t do branded classes. At one of the gyms where I work, we have only three branded classes out of 20 formats on our schedule – Zumba, U-Jam, and BUTI. At the other place where I work, Zumba and BUTI are the only two branded formats they have and there are 140 classes a week between 4 studios. So, it’s definitely do-able, especially in that environment, but it won’t work in most McGyms.
I have taught my own cardio strength interval classes (HIIT) for many years–long before they were popular and heavily marketed with various names, branded, and before some celebrities made a lot more money because of a name (wish I could have branded my class!). I take ideas and inspiration from many different places and make the class my own (and, in general, the ideas are NOT usually from branded classes!!). That’s what freestyle is to me. 🙂
I think if you are reproducing a class with the exact moves then that is a problem. However, if you pull ideas from many different sources and keep the name generic (which is how you create great classes of your own), then you should be fine with teaching a class that may be inspired by a brand. You need to put your own spin on it. Just my two cents.
The fact is that most of these branded classes are just rehashes and renaming of other exercise systems that have been around for years. What type of music do you think the average step class in Rio was using before Zumba? And all the dance moves in the various dance themed classes, no one had ever done those in hundreds of years of dance history? Kickboxing? No one ever did a karate class before that?
The advantage of a branded class is name recognition. Some market the brand at a high cost and some are reasonable. Personally, I can do it myself without even bothering to steal their choreograhpy or music.
We live in a society where there are 3 kinds of professionals:
-The ones who invent and create something new
-The ones who follow and/or copy what the other group has created
-Those who live and operate in between the other two
This is a subject where can take a lot of time and discussion to analyze it. You (as all of us) have the right to do as what you think is best for you in order to make a living. Using someone else’s training method or idea is not uncommon in our profession. I’m sure the “inventors/creators” of other trends had to “steal” and/or use ideas from others before they called them their own and trademarked them.