The start up business would be a small fitness studio with personal training. what equipment would be best to start with?
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This depends on the type of training you will be offering.
What are the needs of your clientele?
What is your area of expertise?
Who is your target market?
I have seen personal training studios jammed with machines and others with a TRX, free weights and a Bosu
Writing up a business plan and outlining your services is advisable.