I want to basically mail them a care package…to surprise them all. I want to include 1 FREE Personal training session, one of my fitness promotional shirt.
However, I want to send them more than just that. I want to spend about $100 per client…I have roughly 55 clients. It’s within our budget and it’s something we want to do but looking for creative ideas on what to possibly send in the package/gift bags. Thank you for any ideas that you may have.
I used to have a deal with a local massage therapist where I gave a free massage to my clients and she gave a free evaluation/screening to her clients. She always ended up getting more people taking advantage of the free massage, but also got more new clients out of the bargain. So, even though I didn’t get the kickback, my clients were still happy. And even though her clients didn’t take advantage of the freebie as much, she was trying to encourage them to get more exercise. I did make my coupon exchangeable so they could give it to someone else as well. It also had a 25% off the purchase of 4 additional training sessions on the back. And I didn’t put an expiration on my coupons, so there were some new clients that eventually got the coupon and used it. And some did end up joining our program. But the idea was to give something that could lead to all of our clients getting something good out of the exchange.
For my regular clients I usually try to give them something that I find out they are interested in through our conversations over the course of the year. I try to make it fitness related whenever possible, like a HR monitor. For a client that was moving away, I got him a TRX and showed him how to use it before he moved. One of my clients loves iTunes gift cards or any gift card. I had a client that was learning how to cook and I got them lessons from a culinary school. One client has an elderly parent that often needs a ride to appointments and shopping. I gave them a ten ride gift certificate from a service to pick up/drop off the parent. They loved it and used it to help them out for a vacation and when their schedule was too tight. I lead the conversations in the gym to what they are into recently and try to find something that relates to their interests or needs. Some I pay for straight up and some I barter and do exchanges on services in some way.