I want to basically mail them a care package…to surprise them all. I want to include 1 FREE Personal training session, one of my fitness promotional shirt.
However, I want to send them more than just that. I want to spend about $100 per client…I have roughly 55 clients. It’s within our budget and it’s something we want to do but looking for creative ideas on what to possibly send in the package/gift bags. Thank you for any ideas that you may have.
The ideas you’ve received are wonderful.
For my fifth anniversary of small group training, I bought massage certificates for all of my founding clients. One of my clients is an amazing massage therapist so it was a win-win, kicking her some business and giving away a wonderful restorative service. The only problem was, of the 7 people I gave the certificates to, all but one of whom had had massages before and all but two of whom had met the massage therapist because she joins us in class, NONE of them used the certificates. It was a nice thought, and it was much appreciated by my clients that I thought of them, but wasn’t used.
I love Christine’s idea of the fitbit, especially if you get one of those apps where you can coach clients. I know there are some where you can see a client’s progress and habits. Not everyone likes this, but for the ones that do, that’s a way to use the fitbit as a tie-in to your existing business.
What about having a members-only seminar or event? Teach a one or two hour seminar that teaches them something, and include the equipment for them for free. I’ve done this with Bender Balls (inexpensive), but you could do this with the fitbit, a high quality foam roller, trigger point massage balls, etc. Or you could bring in someone who teaches a complementary activity that you don’t offer. For example, have a Friday night candle light restorative yoga class focused on recovery and recuperation, and at the end of the class, they get to take home the yoga mat, bolster, blocks, and strap (that would be about $60 per person) that you used in the session. Not only does that do something special for the people who have done so much for you, it potentially anchors new business for you – perhaps they now want to add the yoga to their classes and you’ve just helped expand your business in a way that supports and doesn’t compete with your core offerings.
(I’m giving restorative kits to my yoga students for the holidays)
Even if it’s only for a few sentences, a notecard with your logo on it saying thank you for their business AND a personalized message of how you’ve seen them grow in the last year. Not just “thanks for your business.” Rather, “I’ve enjoyed watching you get stronger this year and I hope you’re proud of your efforts because I’m proud of you.” Sometimes, more than actual things, people need to be seen.