Studio Owners: When opening a studio, is it enough to specialize in one form of fitness and its varieties or to expand to others
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Hi Orlee,
I read your conversation with Ariadne.
I would also rather do a few things really well than trying to be all things to all people. You need to be competitive and set yourself apart from other gyms, and specialization with a few related items is the best way unless you own a large gym (which – I understand – you do not).
Wish you good luck.
Karin Singleton
www.meltnc.com