It depends on what you want to focus on. Think about what your mission and philosophy are (in fitness and in business). Do an online search for “mission statement vs. philosophy” so you understand the difference between the two terms before you develop each. Think about who you want your target market to be (demographic–age range, gender, their goals, etc.) and if that target market exists in your geographic area. These steps should guide you in determining whether you want to offer one type of fitness discipline only (for example Crossfit, martial arts, yoga, dancing, etc.) or a variety of disciplines like big gyms do. Either way, you need to know your target market and offer what they want while also distinguishing yourself from the competition.
Another point is to be realistic regarding the initial capitol outlay. For every additional area you wish to add you will have additional expenditure. Some types of offerings dovetail with others where you can use equipment or space at different times and increase profitability. Others will require separate expensive equipment, or training. A new business can take a while to get off the ground. You want to have enough money to get through the lean months as you build the business and figure out what advertising and retention strategies work for you.
And when you do your mission statement and philosophy make sure you have done your market research carefully, and leave room in your calculations for mistakes. I know of one place that sunk a lot of money into Pilates equipment but was not able to hire more than one certified person to train people on it…. and discovered that the particular population they were serving were extremely unwilling to pay for those services.
The best advice I ever got when I was preparing to start my own business years ago was: ‘Dig deep, not wide’.
As you get successful you can always add on, (though it is useful to have a a plan at the beginning as to where you would add on so that you can build toward that, rather than having to do major tear downs.)
I read your conversation with Ariadne.
I would also rather do a few things really well than trying to be all things to all people. You need to be competitive and set yourself apart from other gyms, and specialization with a few related items is the best way unless you own a large gym (which – I understand – you do not).
Wish you good luck.
Hello Orlee Glazer,
Opening with a specialty that you know is favorable, and variety, sounds good to me.
You will get to know your clients which will help make decisions later when you are ready.
Don’t forget that mission statements and philosophies, along with business plans, are not written in stone and may be updated.
Good luck with your project.
NAPS 2 B Fit