5 – 6 concentrated in one mile radius? None of them operating across the river in Cambridge?
You ladies like your Barre over there… never been there so…
1. Offer $ incentive to not cross the river but to stay in Cambridge
2. Canvas your neighborhood hot spots and friends for fitness enthusiasts who may be willing to try different & closer to home.
3. YOU HAVE TO SCOUT THE COMPETITION!!!
a) why they are busy/not
c) individual locations & busiest times for each
d) who are they servicing?
Universal Law says you have to give to get. You are doing research, sacrifice your time to OFFER people something SHORT TERM for next to nothing. If response is minimal you MAY have your answer or more artillery moving forward to answer the ultimate question for self