I always post my rates on my site because I want people to know upfront if they can afford my services or not. There is no point going forward and spending time explaining my services to someone who will not be able to pay what I’m asking for. Plus, if you are not comfortable asking people for their money having your rates on your site will take care this part (if they decide they want to hire you).
I am not sure whether it is better or not but I have my rates on my web site as well. My rationale is like Harris’. Not doing so will probably cause people not to call on the premise that ‘if you have to ask how much it is, you probably can’t afford it’.
I know many say that you should not, so you have the opportunity to meet with them and show them how you can help them and what your services are worth. However, I personally post my rates on my site. This saves me from spending my time with someone who cannot fit my services into their budget. It also saves you from having the uncomfortable conversation about money/finances. I also get fewer people who try to get a discount or a good deal. I find posting my rates almost guarantees a lead to become a client once they come in for their initial consultation.
I agree with the above posts. I list my rates despite the fact that I’ve read you shouldn’t for the reason stated by Nicole. But, personally I don’t like when prices aren’t posted so why should I do that to prospective clients. It smells of sales. I understand that sales are part of my job but I’m also selling something people want so tricks of the trade aren’t needed! I suggest having a great web site and get client testimonials if you can. That is what really makes the sale, at least for me.
Aim for the best of both worlds. List the price range, but don’t make it obvious. For example on our site www.fitnessenhancement.com the home page says nothing at all re prices, but for those who search and will not call without a guideline they can be found at http://www.fitnessenhancement.com/faq.html It means that people that want facts and figures won’t accuse us of hiding prices and it’s written in an honest way