Groupon it’s a great way for a trainer or any business to promote their services to a larger and diverse population. It shouldn’t be the only way of marketing done by trainers to get promoted, but it’s one that it costs no money and can get a lot of traffic thru the front door. Only thing to remember is to know the limits of how many grouponers you can handle, because it may backfire if you are not prepared to handle the volume of potential new customers.
In my experience, fitness trainers operating boot camps or classes do better with Groupon type deals. The price point is much lower than a personal training session so appealing to the masses to fill classes is a good idea.
Personal means “one-on-one” and that comes at a premium to the client and the trainer. When you offer “discounts” for mass referrals, it doesn’t allow you to get your ideal type of “client” that work best for your style of training and business.
The service you offer should dictate what type of offers you give, but after 17 years of being in this business, and just RAISING my rates and cutting discounts, I can attest that it will actually grow your business.
I do more personal incentives based on referrals or number of sessions purchased. You get more of a commitment (necessary) from the client when you charge appropriately. There is a perceived value when things are at a premium.
I think you need to try it, or some form of social media marketing you do yourself. If not now, chances are in the future you will and may wish you had done so sooner. It reaches a whole other market and this one is going to grow- not shrink.
Make sure you keep your integrity and create a winning situation for yourself with a thoughtful offer.
We do Facebook offers the day of for a trainer not full- if they lose their time- they lose it forever. So we do a 50% off single session if they book between 11 and 2 for instance (or openings for the day) and payment is due upon booking so we know they’ll show. Trainer then gets something over hourly for their time and we may bring in someone who was thinking about it anyway.
I am a big fan of Groupon and think it is a brilliant way to get the word out there and allow people to have the opportunity to experience your business! Yelp also has coupons available which are very similar to Groupon and they are very easy to set up. You can make a business account on there if you don’t already have one 🙂