I have two personal trainers that are working for me and I want to give them a retention bonus every time one of their clients re-signs for more personal training sessions. Can you give me some insight/advice on what is a fair rate to pay. When they sign up a new client, I give them 10%, so I am assuming the retention bonus will be less, since it will be residual.
What do you find is harder in your market, changing prospects to paying clientele or retaining the ones you have.
Retention is what I eye most. Yes, getting them in is primary but, worthless long term if other factors don’t add up. I have in the past offered less than your stated % persentage for new business w/a higher % on the residiual business which KEEPS THE DOORS OPEN.
You can take advise from whomever on this, just remember they don’t have to sign those checks you gotta distribute…get it?
Good way to reward staff, build enthusiasm from them also. That should filter back to the client.
WIN WIN situations are great, the other hand NOT SO MUCH…
scared $ don’t make $
I feel very strongly about being very supportive and generous with staff members. 10% is definitely the way to go if not 15%. And I agree with the comment that you want to make retention more important to your staff then new customers. I also will give a bonus to trainers who are willing and able to work with more difficult clients that other trainers clearly are not connecting with or clients with special needs that require special skills.